Technology

social media marketing

Social Media Marketing Review For Your Business: How To Get Started

As a digital marketer and business professional, you’re likely going to want ways to up the ante when it comes to your marketing strategies, and a good way to do this is through focusing on your social media platforms. Not a lot of marketers understand that tapping into your audience through social media marketing can

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what is big data

How Gambian Entrepreneurs Can Use Big Data To Dramatically Improve Their Decision Making

“The most valuable commodity I know of is information.” – Gordon Gekko, Wall Street I’m going to make a prediction. By 2020, almost all of the major companies in Africa will be the ones who have embraced Big Data. You can quote me on that. But what is Big Data? If you’re like most web-savvy Gambian

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online business ideas gambia

Business Website Generates More Revenue than Employees

Small businesses are always worrying about the big costs of producing small batches, countering advertising from large size competitors, retaining employees and so on. In such a scenario, a small business owner is likely to think of website development as an unnecessary burden on finances. Perish the thought! A business website is the strongest weapon

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Sendpulse marketing

SendPulse Review: Cost-Effective Event-Based Marketing For Your Business

SendPulse is a very user-friendly marketing platform that allows marketers to send bulk email, SMS, and push notifications, combining all three communication channels to reach out to a broad pool of potential and existing customers. It is exceptionally good for SMTP and email campaigns and offers unique services that set it aside from the other

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2016 technology trends and social commerce

How Does Social Commerce Work on All Platforms?

Social commerce is a new concept being adopted by eCommerce stores globally. Brands are now selling products and services across their social media platforms by linking them with their eCommerce stores. The major platforms currently being used include: Facebook Currently, Facebook as a social commerce platform has a monthly average total of 450 million customers

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