Why Your Business Needs a Great Logo
A company’s logo is the most valuable square inch they own. With these symbols and designs, logos of great companies have been built. When you think about your favourite stores, what picture you see in your mind? Perhaps you imagine your favourite products such as Starbucks coffee or a Big Mac hamburger. But ask yourself honestly, would you be able to identify those products without their logo printed packaging? Probably not, this here is proof positive of the value of logo branding.
Now you see the importance of having an amazing logo; it helps customers identify your brand products and separate them from your competitors. Perhaps you have a logo, but it’s not very memorable or exciting. Let’s change that in 2018 and have your logo work hard for you to build your business and profitability.
Good logos are iconic, and communicate on the emotional level, are bold and easy to remember. Business logo design consists of many elements the most important being typeface and font and colour. Continue reading to learn how to choose the right logo for your company’s success.
How to Get the Best Logo for Your Company
The best graphic design is about visually communicating the personality an image of your company. Begin by thinking about your company culture and how you want to present yourself to your clients. Do you want to tell them your firm is reliable, responsible and trustworthy or that you are fun, innovative and interesting? These different qualities will be communicated in separate ways graphically.
Pick the Right Font Typeface
Fonts are letter designs and are often called Typography, and are an important part of logo design. In addition to displaying your company name, they also impart personality. Some companies have reported shifts in the brand font have increased profits to their bottom line. Footwear company, White Mountain, enjoyed a 20% increase in sales after they redesigned their logo font. The three main types of font typefaces all have positive and negatives which I detail below:
These are fonts that appear to have an extra tail, or edge, on letters. The most classic font example is Times New Roman used to print major newspapers. Another classic serif font, Baskerville, has been statistically proven to have a positive impact on customers view of companies trustworthiness. So if you are financial firm or another type of professional company that would benefit from a professional image consider a serif font. Check out these great dental logos using fonts Top companies with serif font logos include Gap and Google (before 2017)
San Serif Fonts
These fonts have no additional tail or serif, thus the sans (without) serif name. Technology startups and Internet lifestyle blogs love these type of fonts, especially Helvetica. This is because it’s modern and clean looking. Additionally, it is easy to read on a computer screen even in small sizes. However, its popularity is its downfall, because if you choose this type of font, you could look like every other company. In 2017 Google changed its logo to a sans serif version as an update.
Script fonts, while beautiful and interesting, can be tricky to get right. They certainly have tons of personality, can be casual or elegant. However, they can be very difficult to read and often can confuse customers. Logo trends in 2018 have seen an influx of handwritten script fonts to be popular.
Where to Get Fonts for Your Logo
You can find thousands of choices of fonts online. Many are free and, only a few need to be licensed for you to use commercially. Check out these websites for fonts to design your company logo;dafont,fontsquirrel andGoogle Fonts.
Select The Best Logo Colours
Selecting the right colour is super important for your logo design. Recent studies have determined that 80% of customers say that colour is a major factor in purchasing decisions.
Use the marketing power of colour to your advantage to communicate your company benefits. Select your brand message and colour that speaks to human’s emotions. Read abouthow color psychology ignites marketing
Power of Color for Your Brand Marketing
- Red – Bold, exciting, powerful
- Orange – friendly, confident and cheerful
- Green – Peace, health, and growth
- Yellow – Clarity and optimism
- Blue – Trust, strength and dependability
- Purple – Creativity, wisdom and imagination
- Black and White – Calm, neutral and balanced
If you want to use many colours in your logo brand, scientists have determined that customers prefer colour combos in similar hues such as purples and blues. Accent colours that are a significant contrast to your main colour have proven most effective for sales. To find interesting colour palette ideas try this free tool,Adobe Color Wheel.
Remember to study your competition to see what colours they are using and how your logo design palette compares.
Hire a Logo Designer
I strongly urge you to benefit from the experience of a professional logo designer. While there are programs online where you can develop free logos, I don’t recommend them. This is because while you may save a little money designing your own logo, ultimately, you will lose money because of the negative brand impressions a poorly designed logo transmits to prospective customers.
Instead, do what I did, launch a crowdsourced design contest on the 99 designs and get hundreds of great logo designs. Readmy review of 99 designs for logos and watch my multi-video series to see how to get a great logo on this crowdsourcing website.
Top Reasons Why You Should Crowdsource Your Logo
- Price – logo design contest brings in hundreds of designers who work for you, which you don’t even have to pay until you are 100% satisfied with your new logo. 99designs offers a full money back guarantee if you don’t love your new logo.
- Selection – once you launch your logo design contest with crowdsourcing get ready to see tons of really interesting and unique logo design ideas.
- Speed – usually within 48 hours, you’ll start to receive logo designs. After one week, you will probably find your perfect new logo.
- Creativity – I love tapping into the global creative community and getting very interesting, out-of-the-box logo designs that I would not have created myself.
About the Author:
Marsha Kelly sold her first business for more than a million dollars. She has shared hard-won experiences as a successful serial entrepreneur on her Best4Businesses blog http://best4businesses.com. Marsha also regularly posts business tips, ideas, and suggestions as well as product reviews for business readers. As a serial entrepreneur who has done “time” in corporate America, Marsha has learned what products and services really work well in business today. You can learn from her experiences from shopping the internet for tools, supplies, and information to build your businesses and improve lives financially