Marketing

Marketing tools, methods and strategies for small business

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Smart Promotional Campaign for Small Business

Keeping a small business recognizable and successful cannot be done without some unique promotion. Today, a range of business promotional strategies are available; from traditional, print materials, to word of mouth and dozens of digital marketing techniques. Nevertheless, only the ones that really make you stand out will make a difference. In this article, John J.

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Components of Market Research for Small Business

Market research involves gathering of information about the potential buyers, sellers and competitors. It is one of the critical steps before anyone should start a new business. Successful entrepreneurs does not decide the possible profitability of a business venture based on their feeling or guess work alone.  They perform some market research to allow them assume potential difficulties

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