Being the head of a small company isn’t that simple at all. There are numerous things you need to bear in mind, from hiring a team of experienced professionals, making friendly and pleasant working atmosphere, to offering quality customer service and products. No matter how successful and reliable your company is, you need to advertise in order to raise its reputation in the sea of your business rivals.
One of the most common problems the owners of small companies come across is the lack of financial resources that would enable them to organize a high quality marketing campaign. However, what most people don’t know is that they don’t need an immense budget or a centuries’ experience to advertise their business. All they need to do is to learn how to apply the latest, highly efficient marketing tricks. In order to make this process easier to you, we listed out a couple of most successful, yet budget-friendly marketing tricks. Check them out!
Original Promotional Gifts
When it comes to promoting your small business, one of the first things you need to know is that promotional gifts work wonders! Although branded promotional material might be an expensive endeavor for you, you need to consider it as a long-run investment in your company’s success. Companies that offer promotional stuff to their customers are always recognized as trusted, reliable and well-organized enterprises that are willing to meet all their clients’ needs. Therefore, choose unique promotional gifts with your logo in the visible spot, such as printed umbrellas, notebooks, smart phone accessories, pens, puzzles or apparel and make your customers’ day!.
Other marketing tricks under the promotion gifts would include periodic reward program or loyalty points on purchases or referrals.
Customer Appreciation Events
Show you customers that you care about them by organizing a spectacular customer appreciation event, which is beneficial for numerous reasons. First, providing your visitors with free food, beverages, promotional materials and large discounts, your company will become synonymous with customer-centered business and the utmost professionalism.
Second, it provides you with an amazing opportunity to spread the word about your company. All you need to do is to pay attention to the position of your products, making them visible to all your visitors. It’s the great way for you to make them memorize your logo that will later associate them with the pleasant atmosphere and your friendly and know-how staff.
Make a website!
The most common mistake small business make is not having their website from the very beginning. Even the smallest company, should have a well-organized and mobile responsive website that would serve as its main means of communication with their customers. If you think that your Facebook page or a LinkedIn profile is enough, well, you are wrong. All these social networks serve to “attract” your customers to visit your website and see the detailed information about your company. What a highly functional website needs to posses is the display of all products, basic information about the company, the company’s mission statement, contact details as well as numerous photographs, statistics and catalogs available.
Social Networks are Your Initial Key to Success!
Over the history, small companies constantly came across the same problem of advertising. For such an endeavor, they needed to invest both their time and money in numerous marketing strategies that weren’t always that successful as they thought. Today, one of the greatest advantages of the modern internet era lies in the fact that you can make people hear of your company with a single click on their computer.
Most people make the same mistake, thinking that social networks are just a place where they’re supposed to share thoughts and ideas with friends. Well, apart from being the fastest and most reliable modern means of communication, social networks also have an immense marketing role, if you know how to use them properly.
One of the most popular social networks is LinkedIn, where you can leave the basic information about yourself and your company, enabling to people from all around the world, who are interested in your business to contact you with ease. All you need to do is to use LinkedIn properly and make a findable profile that will showcase everything that cannot fit your resume. Apart from LinkedIn, you can also use Twitter, Facebook, Google+, Pinterest, Instagram, YouTube, Reddit and so on.
All in all, if you get informed and start developing efficient marketing strategies from the very beginning, soon you will realize that growing your company’s business can be pretty simple. What makes all the above mentioned strategies special is the fact that they don’t require you to hire a team of marketing experts. All of these methods are so simple that you can apply them on your own! By using these marketing tricks, you will stay within your budget and also spread the word about your company.
About the Author :
Dennis Evans is a freelance blogger who likes to write and share his knowledge of marketing strategies and business in general. He is also a freelance photographer and videographer.