Did you know that the average click through rate for email campaigns is about 4%? That’s 4 clicks for every 100 opened emails. That’s really small if you ask me. I mean, how can you […]
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The Gambia banking industry faces financial risk as the yields on government treasury bills continues to go down throughout 2017 in addition to the Monetary Policy Committee rate cuts. The decline of these two important […]
The Gambia is ready for business, and Gambian entrepreneurs should prepare to position their businesses, educate and avail themselves of the opportunities to flourish. That is, improve productions and improve profits within the national and […]
Email marketing is one of the most powerful digital marketing strategies in the world today. A recent report showed that transaction emails record 8 times more opens and clicks than any other type of email […]
Alibaba founder and executive chairman Jack Ma announced the creation of a US$10 million African Young Entrepreneurs Fund, during the Youth Connekt Africa Summit co-hosted by UNCTAD and the Government of Rwanda. This is another […]
After ending 2016 with 1.4 million unique mobile subscribers, the Gambia has registered 67% mobile penetration, according to a Mobile Economy report on sub-Saharan Africa by the GSM Association (GSMA). This penetration level has positioned Gambia as […]
There is always a small starting of every big business. Now the question is “what makes them big & successful?” The answer is – Clear business strategies, strong business planning, and complete dedication. On the […]