Email marketing is one of the most powerful digital marketing strategies in the world today. A recent report showed that transaction emails record 8 times more opens and clicks than any other type of email and generate 6 times more revenue than other marketing strategies such as social media marketing. Email marketing technology is also used by 82% of B2C and B2B companies to keep in touch with clients as well as market products and services.
Here are actionable tips on how to boost your email marketing campaign as suggested by Ross Barber, the Customer Success Manager of Semalt Digital Services.
1# Get to Know Your Audience
Understanding the needs and expectations that the target audience has from your company will help you to come up with cohesive emails that will help you to achieve your objectives. Otherwise, bombarding all the people on your list with one message will harm your reputation and chase away customers. Some of the subscribers might as well highlight the email as spam if it does not offer any value to them.
2# Email Should Be Brief and Short
In the past, it was common to get email newsletters packed with pages of content. Even though companies still send out this kind of emails, they are less common. Keeping your emails short and straight to the point will increase the chances of your emails being opened and read by the recipient. More importantly, millions of people use mobile devices to read email so keeping it short will enable the target audience to read them conveniently while on the go.
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3# Boring Opening Lines
Annoying email subject and boring opening lines such as “Hello Sir” or “I’m sorry to be bothering you” are outdated and could lead to your emails being highlighted as spam by your subscribers irrespective of the urgency or importance of the message. Stand out from the crowd by using opening lines that will immediately capture the attention of the recipient and motivate him or her to open and read the contents of the email.
4# Address Concerns of the Recipient
Desist from using outdated and generic intros such as “Dear Sir, Dear Customer” and the like. Make it personal by inserting the name of the recipient in this section of the email. If you are sending image drive emails, it is still possible to make them personal by including the name of every recipient in the subject line. This will show that you care and the email was not randomly sent out.
5# Include a Call-to-Action
A call-to-action is a phrase or word that describes the action that you want the recipient to take after reading the email. It is recommended to include one CTA per email as multiple CTAs have a high chance of confusing the user. If you intend to use it to direct the recipient to a particular website page, make sure that the content on this page matches the expectations or promises that you made in the email.
6# Make it Readable
The most successful email marketers have mastered the art of making their emails readable and enjoyable. Use of large, readable fonts that can be viewed on both desktop and mobile is one of the sure-fire ways of achieving this goal.
Start applying these six proven tips to achieve great success from your email marketing campaign. Be sure to monitor the results obtained to know if you are headed in the right direction.