How Fatim Badjie Started Ace Communications Executive

Fatim Badjie is the Chief Executive officer of Ace Communications Executive (ACE) which she started in Mar 2009. A Graduate of BSc. Communications and MSc. Information Communication Technology for Development, Fatima is an experienced expert in media relations, ICT and strategic planning and execution.

Fatim is the founder of ACE, which she financed from her personal earnings and savings. In her own words, Fatim said:

Luckily for me, I was able to start the business with my earnings, that was in 2009. I took everything I had to start Ace – Fatim Badjie

Ace Communications Service specializes in marketing, campaign development, brand awareness, ICT, event management, training and other PR related services in the Gambia. In May 2015, Ramatoulie Jallow of Lion @ Africa interviewed Fatim Badjie on entrepreneurship and she responded with strong inspirational answers to these questions:

  • What motivated her start a business?
  • What are some of the challenges she faces as an entrepreneur?
  • What advice does she had for the young aspiring entrepreneurs in Africa?

She responded with very good tips and advice to this last question and here are few areas summarized below:

Advice to young aspiring entrepreneurs

  1. You have to believe in yourself, your idea, plans and products before someone else do.
  2. Be passionate about the business and know that you can succeed in it.
  3. Discipline is very key in operating business sector.
  4. Exercise some patience – with time, you will make it.
  5. Learn and know your game (that is the business).
  6. Get yourself a business mentor and learn from the person.
  7. Over deliver when clients give you work to do.

That was not all,  you can listen to the full detail of the interview on the YouTube video below:

About Ace Communications Executive

Ace Communications Executive (ACE) was founded in 2009 as a communications management, training and PR consultancy firm focused on meeting the growing communications demands for business, public and international institutions across the West Africa.
ACE’s unique innovative service platform matches client needs with the right expertise, ensuring customers are provided with quality service delivery. An in-house team of specialists with extensive outsource network across the sub region ensures client needs are met with professional services.
ACE stands apart from other firms because of its local/sub-regional knowledge and networks combined with international expertise spanning multiple sectors. This ensures clients are given a broad perspective with industry breadth on all aspects of communications management work.

ACE has become one of the most established communications firm in The Gambia and the sub-region. The company’s seasoned and friendly team of professionals ensure clients derive maximum benefit from appropriate branding and communications work, while enhancing performance through the right access to information deliverables and Capacity Building projects.

Finally, you can read more about the services of Ace Communications Executive on their website or contact them using the details below.

Services of Ace Communications Executive

Contacts of Ace Communications Executive

100, Kairaba Avenue, P.O.Box 2653 Serrekunda,

The Gambia, Phone: +220 4399685

Video credit to Ramatoulie Jallow and Lion @ Africa team

About Ebrima Sawaneh 118 Articles
My Name is Ebrima. I write about personal finance, small business, and The Gambia to support young people. I am an accountant, banker, and Amazon international bestselling author. Feel free to drop a message or download my free eBooks - HERE read


  1. Mrs honourable Fatim May Allah bless you. The love you have for the Gambians is extraordinary I pray the almighty to guide you

  2. I really inspired you i know you very soon you can make a sustainable change in the life of people in the Gambia more especially youth keep it up

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