You saunter into a restaurant, order your favourite pork chops and wine, settle down, and wait for the dish to be served at your table. While waiting, you look at your smartphone and open an app. Which is the app? Of course, Instagram! Based on recent data, more than 800 million US citizens use Instagram, scroll down to go through the feeds, and double-tap a couple of stunning photos until your pork chops are served hot. You are hungry and you start eating.
Then, if you own a pet store, you can make the most out of the Instagram business account and reach out to your targeted audience, the pet parents, in the same way. Studies show that the photo-sharing social site works well for pet stores. There is no doubt about the same.
You can tell your pet store stories on Instagram through photos and videos. This way, you can connect to your customers personally. Your audience can connect to your pet business and take home an adorable Golden Retriever pup or a Labrador. Collaborate with pet influencers, share interesting puppy stories, and inspire user interaction through Instagram.
According to an article published on https://www.inc.com, you can share the lifestyle of your customers surrounding their pups or kittens. People love pet stories and the strategy would drive user engagement. Read on to learn more about some of the cool tips to leverage Instagram to attract pet parents to your store.
Use stunning visuals
Post-high-quality pet photos playing in your home, backyard, or capture some funny moments in an Instagram video. It is the key to the success of taking your pet business to the next level. Even two years ago, people use to post blurry, grainy images and got away with the same. It will not work in 2019 unless you post high-definition visuals. It is the best way to pique audience interest. Anything shortcut will not do your business any good. To be candid, you will waste your time and effort. There is no doubt about the same.
Today, you need to curate photos using advanced Instagram filters to make your visual content appealing to pet parents. Your Instagram pet store account must be customized. Build an unspoiled Instagram profile, use high-resolution photos and correct framing to drive user engagement on the photo-sharing social channel.
You might be wondering what images to include in your posts. Well, photos of customers in your pet store. Show how they shop. Reposting user-generated posts like those of your existing customers playing with a Labrador.
Moreover, you can use a behind-the-scenes shot of how your employees care for the pets in your store. Post content related to marketing deals and giveaways with your trusted vendors. You can even post content related to your vendors whose products you want to sell. These little things matter and take your business to the next level.
It is a matter of time and patience. Use Instagram for business tips the right way and you will benefit out of the same. There is no doubt about it.
You have the best visual content to post on Instagram. It has the perfect lighting and has the right editing using appropriate filters. Then, your followers need to smile and laugh out seeing the pup’s expression. What do you need to do with your images next? Well, it is high time that you compose smart, witty captions so that your followers cannot help but start laughing reading the funny caption describing the dog’s expression on the face.
Take some time out of your busy schedule to create the best, engaging captions for maximum user engagement. It will help in connecting with your targeted audience, the pet parents. It may include your existing customers as well as new buyers.
The best way to write captions is to add some context, narrate a story, and tap into your follower’s mind, thus inspiring them to engage in some way or the other. The time and effort spent on captions are worth it.
Keep the caption simple, lucid, and easy to understand. Do not write lengthy sentences. Keep the copy short, humorous, and crisp. Your followers will like the caption if they can imagine while reading the text. Try making multiple copies of captions and use the best one that resonates with your audience.
There are basic rules to write an Instagram caption. First, add a call-to-action and ask followers to comment on the facial expression of the dog or guess the pet’s name. Make sure that you employ a uniform brand voice throughout your content.
Use emojis to connect with your targeted audience in a better way. It is one of the best ways to drive engagement and attract attention to your captions. There is no doubt about the same.
Tag your customer’s name in the mention feature and you will drive more user engagement. This way, the customer will share the Instagram content with their family and friends who have pups and kittens at home.
Use appropriate hashtags
Use hashtags that are relevant to your pet store. Make sure do not utilize widely used ones like #puppy, #cats, #dogs, #pet, or #dogsofinstagram. Avoid using hashtags that has not much significance unless you are using branded hashtags. Avoid hashtags like #cutepupswithnoses, because they are not used by followers and would not do you any good for your pet store.
You must research hashtags that are relevant to your business. Study what your competitors are doing. This way, you can get an idea of what hashtags to use.
You can use hashtags like #trustedpetshop, #petgrooming, #doggrooming, #catgrooming, and related ones. Use 5-6 hashtags in your Instagram posts. Do not overdo. Avoid writing a paragraph of hashtags. It will be marked as spam and do your business no good.
You can use a couple of branded hashtags that are popular among your followers. Yes, use the hashtags that your followers can use in their Instagram posts.
Now that you have these smart tips handy, use them to drive pet parents to your store. Use them religiously and you will see positive results.
Author Bio – Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit Instagram for business tips for more information.