SendPulse Review: Cost-Effective Event-Based Marketing For Your Business

Sendpulse marketing

SendPulse is a very user-friendly marketing platform that allows marketers to send bulk email, SMS, and push notifications, combining all three communication channels to reach out to a broad pool of potential and existing customers. It is exceptionally good for SMTP and email campaigns and offers unique services that set it aside from the other players in the industry.

It boasts of an impressive set of features, such as adaptive email templates, drag and drop email builder, autoresponders, list segmentation, A/B testing that gives you an opportunity to estimate the effectiveness of your email, the “resend to unopened” function, integration with a wide variety of web services, as well as analytics and reporting, to name just a few.

Pricing

With its generous free plan allowing one to reach up to 2,500 subscribers and send up to 15,000 emails per month, considerably affordable paid options, and free Web push notifications, SendPulse is a cost-effective alternative to such marketing giants as AWeber, StreamSend, or GetResponse. Its affordability makes it particularly attractive to small and medium-sized businesses that want to stay on budget while creating vibrant marketing campaigns. What is more, SendPulse has gone an extra mile to offer a $5,000 grant for email marketing development to the participants of its Startup Accelerator Program as a gesture of support to small but striving businesses.

Automation 360

However good it all may already seem, the best is yet to be mentioned. As a progressive marketing platform, SendPulse integrates all communication channels and uses automation to build its unique marketing tools that provide high conversion rates at minimum investment. One of such features called Automation 360 allows marketers to create event-triggered email campaigns run on an automated basis. A specific event, or an expected action of the customer, triggers a response, which can be either an email, SMS, or a web push message, depending on the chosen settings. For example, you can send a warm greeting message to your new subscriber or remind the customer about the goods abandoned in the shopping cart. Practically, you can create an unlimited series of triggered responses that will help you reach your goal. Besides, Automation 360 provides you with an opportunity to customize the automated messages to your clients’ variables, making them as precise and relevant as possible. As a result, the customer will receive the right message at the right time, which will increase customer satisfaction and boost the conversion rates.

SendPulse also offers an inbuilt conversion count that allows you to keep track of conversions and see which users have achieved them. In addition to that, one can see all messages sent to a specific user and get a visualization of all the data retrieved from the automation flow. This information is vital for profound analysis of your marketing campaigns and achievement of better results in future. At the moment, SendPulse is aiming to integrate Automation 360 with popular CMS and CRM systems, which will make the tool even more convenient.

Customer Support

SendPulse has a convenient user interface that is easy to navigate. But those who do encounter some problems can always rely on efficient and responsive customer support that can be contacted via live chat, phone, or email. It is worth mentioning that SendPulse is one of the few marketing platforms that provide live chat and phone support to its clients.

However, in addition to online support, SendPulse has developed a rich Knowledge Base, which will guide the user through all the features made available by the service and an Email Marketing Glossary, which gives one valuable insight into the basic marketing terminology. Moreover, it offers a number of video tutorials to help the users to seamlessly integrate the service into their everyday work.

SendPulse is present in all popular social networks and has an email marketing blog to keep the clients posted on the news in the industry.

With all the advantages it offers, there is no surprise that SendPulse appeared among the 3 finalists of The Next Web SCALE 2016 program and was recognised as one of the best startups of 2016 by The Next Web. Considering its affordability and easy-to-use interface with a variety of unique features, the service is definitely worth a try!

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