how to set product price
Management

How to Set Product Price for Small Business

Product price is one of the four Ps of the marketing mix, along with product, promotion, and place. Whiles product, promotion, and place are all cost activities to the firm, the price is the only [……]

Advertisements
promotional products
Marketing

Smart Promotional Campaign for Small Business

Keeping a small business recognizable and successful cannot be done without some unique promotion. Today, a range of business promotional strategies are available; from traditional, print materials, to word of mouth and dozens of digital marketing [……]

operating expenses
Finance

13 Ways to Manage Business Operating Expenses

We all know that there only two ways to increase operating profit namely decrease operating expenses or increase operating revenue. In this equation, it is easier for business to manage operating expenses compared to increasing [……]

Gambia VAT rate
Taxation

19 Things about VAT in Gambia

VAT or Value Added Tax was introduced in the Gambia on the 1st January 2013 following the approval of the Gambia Income and Value Added Tax Act, 2012 by the National Assembly on 27th June 2012. [……]

marketing tricks
Marketing

Marketing Tricks for Growing Business

Being the head of a small company isn’t that simple at all. There are numerous things you need to bear in mind, from hiring a team of experienced professionals, making friendly and pleasant working atmosphere, [……]