Many small businesses rely on affordable PR tips to take their brand to the next level. They simply can’t afford to keep up with bigger companies who are prepared to do whatever it takes to keep all the pie for themselves. It’s also because a lot of new entrepreneurs are trying to build a business while spending as little money as possible. If you have a tiny marketing budget it will allow you to do so many other things with your money, which will depend on the type of business you run.
What Exactly Does PR Mean?
According to the Institute of Public Relations of UK,
PR Public relations (PR) is the way organisations, businesses and individuals communicate with the public and media.
PR allows you to communicates with the target audience through media with the aim to create and maintain a positive image and a strong relationship with the public. An example includes press releases, newsletters, public appearances etc.
These activities can bring customers or investors who could buy or invest into your business. Whiles press release or public appearance can be expensive for many small businesses, there are few wonderful and affordable PR tips you can implement today.
So now let discuss these few low-cost PR tips.
5 Wonderful PR Tips for Small Businesses
1. Content Marketing
If you have a website, you must have a blog where you publish articles on a regular basis. This will let everyone know you’re an authority in your industry and they will trust you more. There are lots of ways you can tackle it, but the main goal is to write about topics your ideal audience will appreciate. If you write the articles yourself, it won’t cost you anything except your time. After a while search engines will pick up your articles, plus other people with the ability to send you customers will start sending people your way.
2. Email Marketing Collaborations
Hopefully you’re collecting the email addresses of all your customers. Once you’ve got an email list you’ll be able to drive traffic to your website whenever you want. It will also give you the opportunity to collaborate with other businesses if they’re closely related but not direct competitors. You’ll be able to send out emails to their list and in return they’ll be able to send an email to your subscribers. As long as you select people carefully and don’t spam your list it’s a great way to get in front of more people.
3. Social Media
Everyone is a social media expert, or perhaps it’s maybe fair to say they just think they are. The reason it’s so popular is because most people are using it. Social media platforms have essentially allowed us to become our own news outlets. The main thing you need to worry about is not spreading yourself too thin. It means some platforms will be more effective for your business than others. Focus on one or two of them until you feel you’d see better results branching out.
4. Help A Reporter Out
Do you know how difficult it is to find news outlets who will be happy to talk about you? Traditionally it’s much harder than you think unless you have lots of money or powerful connections. These days it’s a little bit easier, because instead of asking for coverage you’ll be able to help a reporter out. HARO is where journalists go when they want to find sources for a story. Once you sign up you’ll be able to find out what kind of story they are looking for. If you’re the right fit they’ll use you in their story.
5. Podcast Guest Appearances
Lots of people are starting podcasts today because they all want to entertain an audience. One of the best ways they can do that is by bringing on guests to interview. You’ll notice a lot of the same guests appear on multiple podcasts if you pay close attention, but you might not realise they don’t get asked unless they’re popular. In other words, if you want to appear on them to get customers you’ll need to send out pitches. If you have any kind of business someone will want you on their show.
There are lots of ways to succeed in business, so don’t think you need tons of money. Build up your business slowly if you should. These PR tactics will definitely require a little sweat equity, but at least you’ll be able to master them without putting anything on the line. Choose one or two of them to begin with and put them into action straight away.
Mila Payton holds a BSc in International business. She enjoys learning and writing about business, entrepreneurship and education. When she is not working, she spends time cooking with her family and friends.